- Location It has been identified through experimentation by various bloggers and webmasters "the middle, above the fold location perform best". Also if your site has long articles then it is better to have ads at the bottom of the page.
- Formats The most successful adsense format is the 336x280 rectangle, while the second one on the list of top formats is 300x250 rectangle. The other one in the list is the 160x600 skyscraper. It has also been noted that wide formats tend to do better because readers start to lose interest if the length of the written material is long.
- Blend Blend the ad format with your website colors. Make it look like your content itself. It has been recorded that when users move from blended ads to unblended ads - the click rate falls by about 65%.
- Ad Blindness If the ads are of bright colors, then users are immediately aware that these are ads and they ignore them. Also frequent users tend to know where the ads will appear so keep changing your formats for the click rate to climb.
- Experiment Above all do not purely depend upon advice like the one you are getting here. Your position will be a unique one and annot be generalized. So experiment with formats, colors and positioning to get that perfect result for you.
- Image Ads Adsense program recommends them for maximizing your revenues. I have not switched them on because I find them very distracting.
- Content Focus on the quality of content on your site. This is the most important point for increasing the traffic. If your content is compelling then the readers will return and also spread the word.
Wednesday, August 15, 2007
Some more optimizing tips
Today I am going to summarize on the various Adsense Optimizing Tips that I have learnt myself from various sources.