Putting relevant keywords in the Title of a post as well as the actual post of your blog is very important as it helps the search engine spider to crawl your blog and index it in its search engine directory.
Now, what is a keyword? A keyword is a search term used by Search Engine Users to look for relevant content in the vastness of the Internet. Search Engine algorithm looks for relevant keywords in Billions of webpages from all over to bring relevant search results for their users. So blog posts that have those keywords being used by the Search Engine users will have an edge over those that do not have the keywords in the blog-post.
Another factor in this is the freshness of the post. Those posts which are newer will rank above the older posts having same keywords. This means that in their initial days Blogs grow through traffic from Search Engines rather than links from other blogs. So in the initial days of a blog, keywords are very important for its popularity.
Therefore bloggers should give foremost importance to the keywords while formulating a post Title as well as writing the post itself. This is go a long way in getting Organic links that drive the blog in its initial days. Having relevant keywords in the Title also results in getting the interest of your readers initially as the user is starting to browse through your blog. This helps in retaining your reader in the crucial initial moments of a users visit to your blog and he then makes the decision whether he reads any further or goes back to where he came from.
More to come later...
